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This study aims to obtain empirical evidence regarding the impact of green innovation on profitability in consumer non-cyclicals sector companies listed on the Indonesia Stock Exchange during period of 2018 -2021.Secondary data was retrieved from Annual Reports and Sustainability Reports, and 96 samples were gathered from 24 companies during study periods.Green innovation is assessed based on two components: green process innovation and green product innovation.The findings indicate that green process innovation has a favorable effect on profitability, however green product innovation does not have a significant influence on profitability.This outcome holds significance for policymakers in formulating more efficacious legislation and support mechanisms to educate consumers about green products and the significance of adopting environmentally conscious consumer behavior.Moreover, it is crucial for corporate boards to determine the extent of their environmentally-friendly investments in order to foster their eco-friendly innovation and actively engage in environmental activities, while ensuring their intended financial outcomes.
Wedari et al. (Tue,) studied this question.