Bibliometric Analysis Bibliometric Analysis of Research (1980-2023)

The concept of bibliometric analysis, in addition to seeing the developments in any scientific field over a certain period of time, also provides information about where the scientific field in question will evolve in the future by offering a different perspective to understand the evolution of the field related to the concept. Bibliometric analysis method, which is used as an element or content in socio-economic fields such as communication, public relations, advertising, marketing, health, business, economy, finance and banking, technology, education, politics, etc., is the subject of many academic researches and numerous studies in the literature. The concept of bibliometric analysis is intricate and complex, and performing a bibliometric analysis of bibliometric analysis research will be able to provide a panoramic perspective to researchers and organizations in different disciplines. The research aims to evaluate the status of the concept of bibliometric analysis in the international literature within the framework of descriptive analysis with the document review method. For this purpose, after searching the Web of Science database and the necessary limitation procedures, a total of 18.432 published scientific studies published between 1980 and 2023 that include the concept of bibliometric analysis in all research, titles or keywords or have bibliometric analysis content were accessed. A total of 18.432 scientific studies accessed constitute the sample of the study. A total of 18.432 scientific studies with bibliometric analysis content were analyzed with the VOS viewer program to determine the scientific categories and interest orientation in which the interest in bibliometric analysis is concentrated, and the prominent country, organization, author and keyword concept units were reached with the publication-citation mapping technique. As a result of the research, besides the fact that the studies on bibliometric analysis are generally co-authored and that there is a high level of collaborative index in the fields of study, no common concept association related to bibliometric analysis or any common word concept or keyword association related to the expression bibliometric analysis was found.