Pemanfaatan Aplikasi Tik Tok Sebagai Media Dakwah Islam Bagi Generasi “Z”

This research aims to explain da'wah media with a form of digitalization that is attractive to the millennial generation. TikTok is an application that is very popular in every circle. If this application is used by young preachers as a medium for preaching in conveying their preaching messages, it will attract the attention of the millennial generation. Through this application, a young preacher can easily create da'wah messages that are more interactive, fun, and exciting. In the research, researchers used qualitative descriptive methods with data collection techniques using observation, questionnaires, interviews, and documentation methods. The data obtained was then analyzed descriptively using data reduction, data presentation, and concluding. The research results show that: 1) The TikTok application is an application that follows increasingly sophisticated technological developments so that people can easily access it, especially Generation Z. 2) The TikTok application is very suitable and useful by increasing educational content, so that people can better understand, especially Islamic preaching content, this will continue if users are well directed. 3) Da'wah media with the TikTok application has been very popular with Generation Z for a long time and is growing rapidly with the addition of new Da'wah content creators. The implications of this research include: 1) social and cultural, 2) education and digital literacy, 3) physiology and religious identity, 3) implications of technology and innovation, 4) ethics and content monitoring, and 5) religious education and teaching.