Factors affecting the sales performance of the salesperson- Empirical study at Magenest Vietnam Join Stock Company

This study investigated the factors influencing on the sales performance of the salesperson of Magenest Vietnam Joint Stock Company- a company provides digital transformation solutions and builds e-commerce systems. Based on Churchill et al.'s (1985) model; Pandey's (2019) job demands-resourcesstresses framework and previous research, the authors identified four key factors affecting the sales performance of the salesperson, including: motivation, job satisfaction, compensation, and organisational commitment. Quantitative method was used in the research to test hypotheses and the research model with data collected from 155 sales employees at Magenest Vietnam JSC. The research results showed that all four factors had positive impacts on sales performance. According to these findings, the authors proposed four actionable strategies for Magenest to enhance sales performance and achieve business objectives.