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Unicorn startups, defined as private companies with valuations exceeding 1 billion, have become a defining feature of the contemporary entrepreneurial landscape. This phenomenon, marked by rapid growth and extraordinary valuations, has garnered significant attention from entrepreneurs, investors, and researchers. This paper provides a comprehensive examination of unicorn startups, delving into their defining characteristics, the factors that contribute to their meteoric rise, the challenges they face, and the broader implications for the business ecosystem.
- et al. (Tue,) studied this question.