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Abstract The rise of e-commerce necessitates sustainable practices for a greener future. While the e-commerce boom offers immense economic opportunities, minimizing its environmental impact and upholding ethical business conduct are essential. Current research on e-commerce heavily focuses on information technology (IT) for understanding and improving consumer acceptance. However, a critical gap exists in exploring IT's potential contributions to sustainability, crime prevention, and environmental safety. This study bridges this gap by exploring the role of IT integration in managerial practices to enhance environmental protection, crime prevention, and foster sustainability within Bangladesh's booming e-commerce sector. Focusing on e-commerce managers' perspectives, the research examines effective leadership strategies for IT implementation. Additionally, it utilizes the Technology Acceptance Model (TAM) to analyze the relationships between user perception and its impact on e-commerce performance. Using a structured questionnaire, we collected the data from 418 e-commerce managers. The research design incorporates a robust framework, hypothesis formulation, and methodological rigor grounded in TAM principles. The findings reveal a significant positive contribution of IT to environmental protection, crime prevention, and overall sustainability within the e-commerce sector. Managers' perceptions highlight that effective IT utilization ensures environmental safety, safeguards data against criminal activity, and promotes organizational sustainability. Furthermore, this research provides a roadmap for e-commerce businesses to accelerate their sustainability efforts. It also equips academics with valuable insights to advance knowledge on building a secure and sustainable future in the digital age.
Rabbi et al. (Tue,) studied this question.