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Organizational Change Management (OCM) is a crucial and really important process for companies that seek to adapt and succeed in a modern and dynamic world. However, despite the importance of Organizational Change Management and the numerous models and frameworks available, a significant proportion of change initiatives fail to achieve their desirable results. This problem instantly emphasizes the need for fresh ideas and innovative ways to address the complexities of organizational change in the modern world. First of all, this article explores the paradoxical theory of change as an alternative for better understanding and more efficient management of change that will be useful for various organizations. It reviews the theoretical foundations of this approach, rooted in Gestalt therapy and other relevant literature. Apart from that, the publication defines key concepts such as polarities and tensions, explaining how these seemingly contradictory forces are natural and necessary elements of dynamic systems. By embracing these tensions, organizations can foster adaptability, drive innovation, and enhance resilience. Secondly, the article also considers the concepts of the Real and Ideal Self in the context of organizational change, displaying how these two states' tensions can be a source of resistance or motivation. Understanding and managing these tensions is unarguably crucial for utilizing them as sources of energy and creativity, ultimately leading to more organizational transformations that would be more successful. What is more, this article provides practical insights on how to apply the paradoxical theory to some of the real-life situations. This shows the importance of balancing stability and change, autonomy and control, and exploration and exploitation in business corporations. Taking everything into consideration, by adopting these paradoxical components, organizations can create a holistic and more effective approach to change management, achieving lasting success and sustainability in the modern ever-evolving environment, which is vital for modern and successful business.
Лучко et al. (Mon,) studied this question.