Dissemination and Interpretation of Animated Films in Intercultural Communication in China

As an important carrier for displaying local culture and national image, animated films play a key role in inheriting and innovating Chinese culture and cultivating national self-consciousness and cultural confidence. However, in the process of cross-cultural communication, Chinese animated films face problems such as an imperfect communication mechanism, insufficient cultural adaptability, and limited international influence.By analyzing these problems, this paper explores the specific communication mechanism and path of animated films in cross-cultural communication. It is found that there are problems such as improper balance between localization and internationalization of cultural content, lack of marketing strategy, and single communication channel in cross-cultural communication of Chinese animated films.Through case studies and empirical research, this paper proposes a series of strategies to optimize the dissemination mechanism, including enhancing the international adaptability of cultural content, adopting diversified dissemination channels, and strengthening marketing and branding in order to enhance the international competitiveness and cultural influence of Chinese animated films.The research in this paper provides concrete practical guidance and theoretical support for better dissemination and development of Chinese animated films in the context of globalization.