How Web Content Dot Face Develops Activism: Focusing on Issue Theory

This study comprehensively explored the theoretical and practical aspects of content activism. While previous studies theoretically stopped at simply analyzing cases of content activism, this study focuses on the current issues addressed by content activism, unresolved problems that have continued from the past to the present, and future challenges to understand the characteristics of the issues and inform the public. We analyzed how it was delivered. In practical terms, based on the theoretically identified issues, we analyzed how the issues were implemented through the example of Dot Face, a web content. Recognition of a problem or issue may not be understood or ignored by the public if it is not a problem for them, but if it is perceived as a problem of social value or in need of a solution, it promotes communication and action regarding it. Accordingly, content activism plays an important role, and we analyzed how content activism is realized through the example of Dot Face. As a result of this analysis, content activism through the web and SNS suggested a way to more actively recognize and participate in issues, which can be a meaningful precedent study in suggesting the direction in which content activism will move forward.