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Abstract This short provocation implores more academic geographers to embrace the joy of making maps and to take pride in the links that maps have with the subject. It contends that, despite geography and maps being synonymous in the eyes of many (and most importantly, the public at large), geographers' narrow conception of what maps have been, rather than what they can be, is a missed opportunity in the expression of the discipline as it exists today.
James Cheshire (Wed,) studied this question.