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The emergence of sophisticated trading platforms, mobile applications, and algorithmic trading systems has triggered a transformation in how retail investors engage in stock market investment. This case explores the primary determinants influencing retail investors' adoption of technology-driven trading platforms. It looks at elements including accessibility, convenience, and the availability of real-time market data. Further, this case discusses the impact that online investment communities and social media platforms have on the formation of retail investors' investment decisions. The case study additionally addresses algorithmic trading, high-frequency trading, and market manipulation, as well as ethical concerns associated with the application of technology in stock market trading. In addition, the function of regulatory bodies in accommodating the swift progression of technological innovation to safeguard investors' interests and maintain market integrity is scrutinised. The study offers useful information on prospective trends and obstacles in technology-driven stock market trading for retail investors by examining scholarly literature and industry reports. This underscores the importance for investors to maintain a state of alertness to minimise potential hazards linked to their dependence on technological advances while simultaneously leveraging the prospects offered by developments in trading technology.
Balaji et al. (Mon,) studied this question.