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User-generated content about attention-deficit/hyperactivity disorder (ADHD) is one of the most popular health topics on TikTok. Because most creators are lay people, yet they attract a wide audience, concerns have been raised about the accuracy of the information shared. Through critical discourse analysis of #actuallyADHD and #ADHDprobs videos, this study examines the content of these videos as they relate to creators’ ADHD self-disclosure. Analysis showed that platform affordances and performance practices of videos focused on humor and personal experiences rather than educational medical content. I argue that in user-generated ADHD TikTok videos the performance strategies of creators and platform affordances of TikTok indicate these videos function as identity work rather than health information.
Abigail D. Leveille (Mon,) studied this question.