Customer satisfaction and Service Quality Standards towards fast food outlet in Delhi (NCR)

The international market encompasses a wide array of sectors and industries, offering products for both daily and occasional use by consumers. In today's competitive landscape, customer satisfaction and service quality have emerged as crucial strategic tools for gauging customer satisfaction. The goal of this study is to evaluate and compare customer satisfaction and service quality standards across fast food establishments in Delhi (NCR). The research findings will aid fast food establishments in formulating and executing efficient management strategies that line with customer expectations, ultimately improving service quality and boosting profitability.