Research on the Issues and Paths of Citizen Privacy Protection in China in the Era of Big Data

The development of big data technology has brought great impact and changes to social governance, and poses a great threat to personal privacy security, but it also effectively promotes the intellectualization of lifestyle, personalized service and scientific decision-making. At present, due to the imperfect legal system, the non-standard management of practitioners, and the weak awareness of personal privacy protection, cases of information security infringement occur from time to time. This paper analyzes the existing problems in the field of privacy protection and the reasons for privacy disclosure in the era of big data, and summarizes the important enlightenment of foreign privacy protection experience to the protection of privacy rights of Chinese citizens at this stage by drawing lessons from the successful practical experience of American industry self-regulation model, European Union legislative protection model and British technology control model. This paper puts forward specific measures to establish and improve the protection mechanism of citizens' privacy in the era of big data in China, that is, to strengthen legislative supervision and system formulation, to protect personal privacy through data desensitization, data encryption, data access control and data security audit technology; Improve the awareness and ability of personal privacy protection and other governance methods.