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Milk and Dairy products are an essential commodity in life of Indian consumer. Milk and Dairy products are used by all sections of the society that the consumers belong to high, middle, and low income group. all level people cannot afford it, children and lower level people will not get enough nutrients. The article focuses on factors influencing in selecting aavin products.Convinience sampling has been employed to collect data from 100 respondents who are using aavin products. The result reveals that price is the prominent factor in choosing the aavin products.
Indra et al. (Sat,) studied this question.