Agrotourism Destination Development Strategy on Lombok Island

This study aims to (1) Knowing the internal factors in the development of agrotourism destinations on Lombok Island; (2) Knowing the external factors in the development of agrotourism destinations on Lombok Island; (3) Determine alternative strategies for developing agrotourism destinations on Lombok Island; and (4) Determine priority agrotourism destination development strategies to be applied to agrotourism destinations on Lombok Island. This study used descriptive qualitative method. Determining the research area using the Purposive Sampling method . The main respondents in this research are owners/managers of agrotourism destinations, while additional respondents are related institutions/parties so that the assessment is more objective. Respondents, owners/managers, and tourism service institutions and tourists were determined using the purposive sampling method . The types of data in this research include quantitative and qualitative data, while the data in this research comes from primary data and secondary data. The data in this research was collected using interview techniques, questionnaires, observation and recording. The results of this research are as follows: (1) Internal factors in developing agrotourism destinations on Lombok Island include: (a) Strengths consist of 8 factors, weaknesses consist of 4 factors; (2) External factors in developing agrotourism destinations on Lombok Island include: (a) Opportunities consist of 4 factors and threats consist of 4 factors; (3) Alternative strategies for developing agrotourism destinations on Lombok Island resulted in 15 alternative strategies; (4) The main priority agrotourism destination development strategy to be implemented on Lombok Island is to improve government-supported infrastructure to facilitate tourist access to visit agrotourism destinations and offer affordable prices.