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This article provides an in-depth analysis of the core essence and construction path of discourse power of ideological and political education in colleges and universities, and reviews the multiple challenges posed by the era of integrated media to the construction of discourse power in this field, particularly with regard to the authority of discourse content, the guiding power of discourse subjects and the influence of discourse dissemination. To enhance the discourse power of ideological and political education in colleges and universities, we should adhere to the principle of "three causes" to continuously enrich and improve the discourse content of ideological and political education. At the same time, we should strengthen the construction of "four forces" to enhance the discourse subject ability of ideological and political education in colleges and universities. This will ensure that, under the background of the integrated media area, ideological and political education in colleges and universities can give full play to its leading and guiding role.
Guoqiang Feng (Thu,) studied this question.