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This paper aims to the evaluation of the influence of digital transformation in shaping the operational process and characteristics of the entrepreneurial network structure of the traditional small-scale companies of the cleaning service industry in China by qualitative study. From previous literature, digital technologies were found to be a key factor for the traditional small-scale companies of the Chinese cleaning industry to gain competitive advantages. A significant positive influence can be seen in improving the operational efficiency. Besides that, previous literature indicated that a collaborative, entrepreneurial network could be developed through the adoption of advanced technologies. The study is performed through interviews among 10 interviewees associated with small-scale cleaning service enterprises of tier-1 cities in China. Themes are made according to the opinions of the respondents, and an analysis is performed. The study indicated that the adoption of technology is essential for maintaining communication, improving and quickening the operational process, and achieving customer loyalty. A large network can be created, and geographical barriers can be mitigated. However, the study also revealed that companies should not solely depend on technology for operational processes and making entrepreneurial networks. Focus should be given to the improvement of the traditional approaches with the adoption of technology. The combination of both innovation and tradition in business operations helps in gaining the utmost operational efficiency, and a wide, strong, and collaborative entrepreneurial network structure can be created through this.
Gao et al. (Sat,) studied this question.
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