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This study examined the strategic execution of penalty kicks in professional soccer, focusing on the high-stakes environment of the UEFA Champions League. Utilizing a dataset of 243 penalty kicks from five seasons (2018/2019–2022/2023), sourced from YouTube and cross-referenced with Transfermarkt, we employed a detailed nine-zone goal classification system to analyze shot distribution and success rates. We investigated various factors influencing penalty outcomes, including match stage, home-field advantage, minute of the match, current score, player status, previous score, footedness, and rebound goals. Findings indicated that shots aimed at the center and upper areas of the goal have the highest success rates. It was also found that home advantage considerably enhances scoring chances in both group and knockout stages. This research fills a gap in the literature by providing insights into penalty kick strategies in the UEFA Champions League, offering valuable implications for coaching practices, player training, and analytical frameworks in high-pressure scenarios.
Schaflechner et al. (Sun,) studied this question.