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Purpose The purpose of this paper is to explore the perceptions, experiences and behaviors of women entrepreneurs and industry professionals in raising finance for women-led businesses and associated problems faced by the women entrepreneurs. Design/methodology/approach This qualitative research adopts a narrative inquiry strategy. In-depth interviews are used to collect data from women entrepreneurs and women industry professionals in Pakistan. NVivo qualitative data analysis software is used to organize, analyze and find insights in the qualitative data. Findings This research finds that women entrepreneurs struggle to secure financing for their businesses, and most of them have not been successful in obtaining loans from banks. Women entrepreneurs have relied on various sources of funding, including microfinance banks, grants, personal finance and family members. Some of the barriers to finance attainment for women entrepreneurs include sociocultural inhibitions, lack of awareness and limited information dissemination by financial institutions. Women professionals suggest that entrepreneurs should maintain a bank account, have proper documentation and show dedication to their business to improve their chances of obtaining financing. Research limitations/implications This research provides theoretical contributions and methodological advancements in the study of financial inclusion for women-owned businesses in Pakistan. This research raises awareness about the difficulties women entrepreneurs face when trying to obtain credit from banks and other financial institutions and provides policy recommendations to inform the government about financial inclusion policies and financing policies for women entrepreneurs. Overall, this research contributes to the literature on financial access and access to finance for women-owned businesses in developing countries. Originality/value Based on the vulnerable group theory and theory of discouraged borrower, this paper has two important theoretical and practical implications. First, the findings of this study reveal that the financial services are indifferent to women, and there is a denial of women being vulnerable in the financial system, hence requiring a major policy shift to not portray women as vulnerable, as they will rationally feel risky and prefer to opt out of the financial system. Second, the findings suggest that the issue of access to finance for women is not in the financial services but in the women's capabilities and awareness. Therefore, a policy shift is suggested from “financial services for women” to “capability and awareness of women” to avail and access the current services.
Altaf et al. (Mon,) studied this question.