influence of service quality and customer satisfaction on use loyalty BRI Mobile Banking

Purpose: The purpose of this research is to determine the influence of service quality and customer satisfaction on loyalty when using BRI mobile banking. on loyalty to using BRI mobile banking. Method: This was a quantitative research. The population in this study is the people of Palopo City who use BRI mobile banking. banking BRI. Results: The results of this study indicate that service quality has a positive effect on loyalty use in BRI Mobile Banking. Service quality affects loyalty to BRI Mobile Banking; namely, the easier it is to use the mobile banking application, the more likely users will use it. mobile banking applications, the more likely the users are to use the application regularly. application regularly. In the second variable, Customer Satisfaction has a positive effect on loyalty to BRI Mobile Banking. Customers who are satisfied feel that BRI Mobile Banking provides quality services, such as ease of use, speed in making transactions, speed in making transactions, and quality of service. quality services, such as ease of use, speed of transactions, and system reliability. Increased trust in and loyalty to the application.