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As a large restaurant chain, McDonald's is affected by different external and internal factors, which makes investors begin to question its sustainable operation ability. This study takes McDonald's as an example to explore the development issues of the catering industry through its business situation. This article studies the sustainability of McDonald's stock price in the future and evaluates its continued investment potential. Therefore, based on the financial data of McDonald's and its competitors during the period from 2020 to 2023, the expected value is estimated by combining quantitative research methods and relative value evaluation methods. The results of the study show that McDonald's financial performance in the past few years has been good, including good capital structure, short-term debt repayment ability and profitability. Investors can make a long-term investment in McDonald's stock based on a sound financial position and good market expectations. This study has important practical significance for the healthy development of catering.
Xinquan Su (Tue,) studied this question.