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Abstract The tourism industry is growing fast in developing countries but does not necessarily consider sustainability issues. In this regard, the concept of green tourism is a way to promote sustainable tourism development. This study was conducted in Situ Gede Ecotourism, Situ Gede Village, West Bogor District. This study aims to identify and analyse the characteristics of the landscape, examine people’s perceptions and preferences, and provide recommendations for strategies towards green tourism in Situ Gede. Data collection was carried out through field observations, interviews, questionnaires, FGDs, and literature studies. This study uses two analytical methods, namely perception and preference analysis and the analysis of three stages of strategy formulation. Based on the results of the study, Situ Gede has landscape characteristics, namely that the spatial layout and land of this tourist location are in urban residential areas. The main attraction at Situ Gede is the view and use of the lake and the Dramaga research forest. There is a Situ Gede tourism management community and several other communities that have the potential to play a role in tourism activities, and there is awareness to protect the lake and its surroundings. The community expects an increase in the economy with the development of tourism. Based on the results of the perception analysis, Situ Gede is included in the high category for the development of green tourism. The results of the IE matrix show that Situ Gede’s position is in quadrant II, which provides recommendations for strategies to develop and build the tourist attraction management, promotion, and partnership.
Mahiroh et al. (Thu,) studied this question.