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This study focuses on seeing how far Instagram social media is effective as a means of promoting @rosalinaₛhop which is known to sell women's needs ranging from fashion to beauty products using the AIDA method. This research uses a descriptive method with a quantitative approach which explains in detail the problems studied based on data obtained through questionnaires that have been collected, and then analyzed. The primary data in this study was a questionnaire with a sample of 75 people with special criteria, namely following @rosalinaₛhop Instagram account and having made a one-time purchase. Based on the results of research using the AIDA method on online promotion, @rosalinaₛhop on social media, Instagram is included in the "good" category with a percentage value of 61-80%. Where it can be seen that the promotions carried out are able to attract the attention of consumers so as to purchase the products offered.
Anggraeni et al. (Wed,) studied this question.
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