Effect of Price Perception, Product Quality, and Store Atmosphere on Customer Satisfaction at Belikopi Sidoarjo

This study aims to determine the effect of Price Perception, Product Quality, and Store Atmosphere on Cutomer Satisfaction of Belikopi Sidoarjo. This study uses a quantitative approach method with the population of all people in Sidoarjo City. The sampling technique in this study was carried out using a Non Probability Sampling technique of the Purposive Sampling type with 96 respondents. The data collection technique was carried out through a questionnaire survey and the answers would be measured on a Likert scale, which was then analyzed by multiple linear regression analysis with the help of SPSS 25 software. The results of this study prove that Price Perception has an effect on Consumer Satisfaction. Product Quality affects Customer Satisfaction. Store Atmosphere has an effect on Customer Satisfaction.