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With the booming of LLM technologies (e.g., ChatGPT), people’s goals and behaviors in information search have been reshaped significantly. This paper attempts to conceptually discuss how LLM technologies might revolutionize these important aspects in information search and provides a comprehensive analysis of the technological advancements and capabilities of ChatGPT, highlighting its potential to disrupt traditional search engines like Google. In addition, this paper contrasts ChatGPT’s conversational approach with Google’s link-based search model, offering a detailed examination of the implications for online search advertising and user behavior and explaining why Google is concerned about ChatGPT as well as its potential reactions.
Liu et al. (Thu,) studied this question.