Investigating the post-pandemic textile market: the stake of private labels in customer loyalty

The textile market is a global production, processing, and distribution industry. It includes various products, from natural fibres like cotton and wool to synthetic fibres like polyester and nylon. The textile market has faced several challenges recently, including rising production costs, increasing competition from overseas producers, and declining consumer demand. This empirical study examines the relationship between private labels offered in organised retail apparel stores in Belagavi, North Karnataka, India, and certain factors such as customer satisfaction, trust, and Loyalty. This study explores the role played by trust as a mediator between customer satisfaction and Loyalty to brands in the textile industry. The data were collected from 460 respondents using convenience sampling with a structured questionnaire. The results show that Satisfaction (B=0.0782, p=0.611) and Trust (B=0.8678, p<0.001) show significant positive unstandardised coefficients in the regression model predicting Loyalty. There is a mediated but indirect influence of customer trust on customer satisfaction and Loyalty generated by Satisfaction in the study area. By weaving together Satisfaction and trust, textile retailers can forge stronger customer bonds, enhance Loyalty, and gain a competitive edge in the Belagavi market. This approach paves the way for sustainable growth and success in the dynamic textile landscape.