Social Media Impact on Candidate Electability and Generation Z Voter Behavior in the 2024 Indonesian General Election

In the dynamic digital era, social media has become the main battleground in shaping public opinion and influencing voter behavior, especially among Generation Z. This study examines the influence of political information on social media on Generation Z voter behavior and the electability of presidential and vice-presidential candidates in the 2024 Indonesian general election. This research uses an explanatory quantitative method. Simple random sampling was used to collect data from 170 Generation Z respondents who are active students studying at Muhammdiyah University Sidoarjo East Java. The results of the analysis show that information exposure does not have a significant influence on Generation Z voter behavior. In contrast, the news content of presidential and vice presidential electability on social media shows a significant influence. These findings emphasize the importance of political communication strategies and offer valuable guidance for campaign teams and media practitioners in designing effective content in the digital era