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This study explores the intersection of entrepreneurship and sustainability, focusing on how businesses can integrate environmental, social, and cultural considerations into their operations to drive sustainable development. By examining the role of sustainable entrepreneurship, the research highlights the transformative potential of integrating the triple bottom- line framework, which encompasses economic prosperity, environmental stewardship, and social equity. The study utilises qualitative methods, including case studies and theoretical analysis, to investigate how entrepreneurial ventures can achieve competitive advantages through sustainable practices. Key findings reveal that businesses with high entrepreneurial orientation marked by innovation, risk-taking, and proactiveness are more likely to implement sustainable strategies contributing to long- term economic growth and societal well-being. The research underscores the importance of a holistic approach that balances economic, environmental, social, and cultural dimensions, emphasising the need for businesses to align their strategies with sustainable development goals to ensure resilience and relevance in a rapidly changing global landscape.
Muhammed Rizwan Ul Haque (Mon,) studied this question.