Knowledge and Creativity Management: Is it a Boost or a Limit for Healthcare in the Post-Covid World ?

Knowledge Management (KM) and Creativity Management (CM) are increasingly linked to the analysis of healthcare management. The health management of the Covid 19 emergency has amply demonstrated how these two frameworks, which are widely debated in the literature, find practical operational feedback albeit with profound lights and shadows. This study aims to investigate the contributions and threats of KM and CM within the context of local healthcare in order to highlight, using a quantitative methodology, which variables impact healthcare management the most and which variables are negligible. The analysis conducted concerns a sample of 200 healthcare workers from one of the Italian regions that has been most affected by the pandemic and will show how quickly healthcare management has changed in terms of internal procedures and relationships with stakeholders, subverting the paradigm of "rational planning" connected to typical CM variables