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The research aims to analyse the paradoxical portrayal of the 'Baby Mama Syndrome' in Nigerian media space, contrasting prevalent moral and cultural norms. It seeks to explore how media tolerance contributes to a shifting societal dynamic, potentially influencing young women to perceive Baby mamahood as a normative lifestyle choice. The study fills a significant gap in the existing literature by providing a comprehensive analysis of the 'Baby Mama Syndrome' discourse in Nigerian media and its broader implications for gender relations, family structures, and public debates. Through a qualitative analysis of media representations, scholarly articles, news reports, and opinion pieces, the study uncovers the underlying factors driving this syndrome and its implications for societal attitudes and behaviours. The results show that societal views, cultural changes, and media representations of baby parenting in Nigeria interact in an inconsistent manner. Media narratives have normalised the 'Baby Mama Syndrome,' presenting it as a viable and even glamorous lifestyle choice despite the inherent challenges and societal implications. In light of these findings, recommendations are proposed to counteract the normalisation of the 'Baby Mama Syndrome' in Nigerian media through initiatives aimed at promoting more responsible and balanced media portrayals of 'baby mamahood', highlighting the realities and complexities involved. The study recommends educational programs targeting young women, emphasising the importance of informed decision-making and highlighting alternative paths to fulfilment and success within traditional family structures. This direction aligns with the broader goal of promoting healthy family dynamics and societal values rooted in empathy and responsibility.
Oriakpono et al. (Tue,) studied this question.