Linguoculturology in National and Anglo- Saxon scientific contexts

This article examines the current state of the discipline, research approach and methodology of linguoculturology and their application in a national context. It also examines the research approach, program and methodology of cultural (analytic) linguistics, which offers an alternative approach to linguoculturology, in the Anglo-Saxon and particularly in German-speaking academic communities, as well as future development trends. In addition, the overarching anthropocentric and functional paradigms underlying these approaches will be also examined and compared. In particular, the changes that have taken place since the second half of the 20th century in response to the limitations of traditional linguistics and its historical reliance on a formal-structural approach, which has been particularly prevalent in many contexts around the world, will be addressed. This shift includes the emergence of hyphenated linguistics and a functional paradigm within linguistics and related disciplines. These developments have led to the introduction of research methods that integrate linguistic, cultural and pragmatic perspectives, triggering what is often referred to as the linguistic, cultural and pragmatic turn within the broader framework of the social sciences and humanities.