Intermediaries of change: How media-focused non-governmental organizations shape meta-journalistic discourse in Ukraine

Ukrainian media is currently undergoing its most challenging period in history. Still transitioning from political and economic instrumentalization, it has been significantly affected by the Russian invasion of Ukraine, impacting both safety and the economy. The loss of advertisement revenue has made them dependent on the support of media-focused NGOs and foreign donors. Established by journalists and funded by foreign donors, these organizations find themselves in an ambiguous position – not at the core of the journalistic field, as they do not compete with legacy media in content production and revenues; and not at its periphery, as they actively shape journalism culture in Ukraine by legitimizing and delegitimizing actors, norms, and practices based on their definition of ‘good journalism.’ Due to their autonomy from state and market influence, they manage to combine regulatory and activist functions, monitoring journalists’ adherence to journalistic standards and criticizing violations while supporting the interventionist role of the media in collecting evidence of war crimes and promoting political missions like gender equality. Simultaneously, the ongoing war means that in frontline areas, the transition is held back, as the quality of the media becomes less important than mere access to information. Drawing on nine semi-structured interviews with key actors from prominent NGOs such as Lviv Media Forum, The Reckoning Project, Women in Media, the Institute of Mass Information, and a professional association (National Union of Journalists of Ukraine), conducted online in 2023–2024, this research utilizes discourse analysis to investigate how mediafocused NGOs shape the meta-journalistic discourse in Ukraine.