Factors contributing to gender differences in language use during Bukusu marriage ceremonies in Bungoma County

This study sought to examine the factors contributing to gender differences in language use during Bukusu marriage ceremonies in Bungoma County. Discursive practices provide context through which language is used. Some of the cultural practices, such as Bukusu customary marriages, which provide context for language use, more often than not perpetuate gender differences in language. Purposive sampling was used to select 40 respondents in four marriage ceremonies. Data was collected from all four key stages of a Bukusu marriage ceremony on a cross-sectional basis. Data was collected through direct observations during marriage ceremonies, in-depth interviews with respondents, and focus group discussions. The study was informed by Ruth Wodak’s Discourse-Historical Approach (DHA). The data was translated, transcribed and analysed to identify the factors behind gender differences in language use. The findings indicate that gender differences in language use during Bukusu customary marriage ceremonies in the Kimilili sub-county are shaped by societal expectations, cultural heritage, traditional gender roles, socialisation and gendered power dynamics. The study is important as it explores gendered language in Bukusu marriage ceremonies, shedding light on how language reinforces gender norms. It will fill a research gap and contribute to promoting gender equality by informing strategies for inclusive language use in various settings.