CSR And Health Care Management: Conceptual Approach Towards a Sustainable and Socially Responsible Organisation

Abstract “Good Health and Well-being” is one of the prime Sustainable Development goals which was declared by UNDP as a crucial factor to improve the world. There is no doubt regarding the fact that health is an asset to human beings. Considering the recent covid-19 pandemic scenario it has been observed that in case of economically emerging nations, such as India, it is exceedingly difficult for the governments to singlehandedly look after the health care facilities. Now, it is already known that since 2013 (CSR), that is, Corporate Social Responsibility is a mandate for corporates having a Net worth of more than Rs. 500 crores. In this regard the present research has tried to explore the ways in which CSR activities can be used to enhance health communication for providing better health care facilities in India. The results derived from of this research have further highlighted the contribution of CSR done by pharmaceutical industry in SDG 3. The research methodology has been based on post-positivism philosophy where both qualitative and quantitative secondary data will be collected from CSR reports and relevant case studies. Thereafter, based on the Theoretical Framework of Triple Bottomline theory (People, Planet and Profit), the research has suggested relevant CSR policies which can contribute towards “Good Health and Well-being”.