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The Beatles phenomenon is increasingly being included in the subject field of cultural studies, both in theoretical discourses and in the field of applied developments. One of these platforms, connecting analytical excursions and the possibilities of sociocultural design, was the Beatles readings, held for the first time in Samara. The artistic heritage of the Beatles was considered in the context of predominantly cultural interpretations and positioned as a separate phenomenon in world culture, a kind of “soundtrack of a generation”. The emergence of a culture called the Beatles marked a turn to new social imperatives and aesthetic values of the 60s of the 20th century and radically changed the daily life of several generations of people who discovered and brought the world closer to themselves through the memorable melodies and songwriting of the Fab Four. This is what this article is about.
Vladimir I. Ionesov (Tue,) studied this question.