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The COVID-19 pandemic caused unprecedented economic disruptions for street food vendors in India, a sector heavily reliant on daily sales and foot traffic. This paper examines the economic impact of the pandemic on vendors, focusing on revenue loss, profit margin pressures, shifts in customer behavior, and supply chain disruptions. Vendors experienced a drastic decline in daily revenue, exacerbated by rising costs of raw materials and changing consumer preferences. Supply chain interruptions further strained operations, inflating costs and diminishing profitability. Despite these challenges, some vendors adapted by diversifying products and implementing health measures to regain customer trust. This study highlights the critical vulnerabilities within the street food sector and emphasizes the adaptive business strategies and targeted support mechanisms to enhance resilience against future economic shocks.
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Shubhi Agarwal - (Thu,) studied this question.
www.synapsesocial.com/papers/68e5955bb6db6435875303f2 — DOI: https://doi.org/10.36948/ijfmr.2024.v06i05.27100
Shubhi Agarwal -
International Journal For Multidisciplinary Research
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