Combining Eye-Tracking Technology and Subjective Evaluation to Determine Building Facade Color Combinations and Visual Quality

Architectural colors significantly influence urban culture, city imagery, regional vitality, and residential experiences. Previous studies have demonstrated that appropriate architectural colors can enhance urban vitality, but research on multicolored buildings remains limited. This study examines the relationship between hue, color variations, and visual quality by cross-verifying eye-tracking physiological indicators with subjective assessments. Using digital models of old residential buildings in Shanghai’s Yangpu District, different color combinations were applied to explore real-world architectural color impacts. Results showed that blue and green combinations reduced visual pressure and created a calming space, while purple combinations were rated highly in both visual perception and subjective evaluations. Brightness differences notably influenced visual quality more than hue differences. However, larger hue variations, when paired with suitable brightness and saturation contrasts, also achieved better visual evaluations. This study fills a research gap by providing mathematical support for color combinations in architectural design, improving visual comfort and enhancing urban vitality.