Means of Fine art in the Culture of Screen Directing

The purpose of the article is to reveal the specifics of the use of visual art tools in the creation of a modern screen product by the director-author in close collaboration with the cameraman and the artist. Research methodology. In the study of the problem, a complex methodological approach was applied, the method of analysis and synthesis, socio-cultural determination, systematisation and generalisation, the method of comparison, the comparative method was used. The method of figurative and stylistic analysis and the analytical method in their combination was aimed at considering the art-historical aspect of the problem. The scientific novelty of the study is that the director's creativity is investigated in the context of the visual culture of the screen work and became the subject of a special study for the first time; the accuracy of the use of the system method in the study of the features of the director's plastic language of the screen work is substantiated; a figurative and stylistic analysis was carried out and the peculiarities of creating a frame by means of fine art were revealed. Conclusions. The materials presented in the study expand the knowledge about the specifics of the visual culture of the author's directorial screen language in various worldview models and enable their application in educational courses, the creation of educational and methodological literature on the theory and history of cinema and television, visual arts, directing.