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As it faces the threats and seizes the possibilities presented by sustainability, the television business is experiencing a profound shift. The potential for long-term expansion in the television industry is investigated in this study by looking at sustainable entertainment management practices. The research finds important tactics that production businesses and television networks may use to incorporate social, economic, and environmental sustainability into their operations by looking at existing practices and new developments. Case studies of prominent firms, examination of sustainability reports, and expert interviews make up the research's mixed-methods strategy. The results show that in order to promote sustainability, it is crucial to use energy-efficient technology, decrease waste with digital manufacturing processes, and encourage social responsibility with inclusive content and fair labour standards. In order to achieve sustainable development in the long run, the research stresses the significance of stakeholder involvement and strategic alliances. Stakeholders in this sector may use the suggestions made in this paper to improve their sustainability initiatives and meet the changing needs of the global market in a way that is good for the environment and their bottom line.
Jha et al. (Tue,) studied this question.
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