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Aim/Purpose: Disruptive technologies impact business cycles and work practices, paving the way for new-generation manufacturing trends. Organizations are constantly working to introduce products with a higher degree of innovation, catering to customer demands in the market. Background: The automobile industry plays a significant role in applying disruptive technologies while proving value to all stakeholders. The technological disruptions in the auto sector can potentially change the relationship between consumers and the automobile while impacting business trends and work practices. Methodology: Various scholarly research material was reviewed to understand the impact of technology disruptions on manufacturing methods, work practices, employee engagement, and skill development. Secondary data analysis was conducted for this qualitative and descriptive study. Contribution: This paper helps to understand the impact created by various technologies in the auto sector on employee retention—the role of man- Machine collaboration in creating job satisfaction among employees. Findings: Besides automation and digitalization, AI, Robotics, and Mechatronics play a crucial role in the sector's evolution. The study findings help us understand the impact of technology on manufacturing and business practices. Recommendation for Practitioners: Investment in training the workforce and embracing collaboration helps employees to benefit from the real world of work. Recommendation for Researcher: To ensure the relevance of research studies, practitioners and researchers should maintain a collaborative approach, using research insights to inform business strategies. Impact on Society: Analyze how technologies like collaborative robots (cobots) are integrated into manufacturing processes and their impact on job roles and efficiency. Technology continues to evolve, so societies shall proactively address challenges and leverage opportunities to take advantage of these innovations. It is the role of government policymakers, industry stakeholders, and educators to shape the auto industry's future in a way that maximizes the benefits to society from technological innovation. Future Research: The study's scope is to be done quantitatively by covering OEMs all over India. It discussed disruptive technology in general. Specific technological advancements can be analysed to dive deep into the phenomenon. A similar study could be undertaken in another industry besides the automobile.
Poorani et al. (Mon,) studied this question.