Reflections on the Dissemination and Development of Ethnic Music Culture in the Context of New Media

Modern digital music platforms and social media tools have become the mainstream form of music and culture dissemination. These platforms can optimize the efficiency of folk music dissemination, and at the same time, integrate folk cultural resources to present to people in a three-dimensional way. New media platforms integrate traditional music culture and modern art culture, and lay an important foundation for the globalization of folk music. The article explores the characteristics of ethnic music communication in the context of new media, analyses its main ideas and future development trends, with a view to providing important references for professionals.