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This article examines how media production is shaped under media conglomeration through a close analysis of Space Ghost: Coast to Coast (1994–2008), arguing that animation evinces the corporate strategy of archive reuse through its esthetics. It compares how the limited animation of Hanna-Barbera Productions transformed in the shift to cable and greater media conglomeration under Turner Broadcasting System. Using a thick description of the production process, the chapter illustrates how Cartoon Network programmers remixed the corporate archive to create Space Ghost: Coast to Coast. Through this remixed production process, channel programmers used limited animation esthetics to disclose on their own labor as programmers and producers within Turner’s media empire. It ends by examining how Space Ghost: Coast to Coast’s unique production techniques and esthetics shaped Cartoon Network’s adult programing block, adult swim.
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Jacqueline Ristola (Thu,) studied this question.
synapsesocial.com/papers/68e580cfb6db64358751e63b — DOI: https://doi.org/10.1177/15274764241280636
Jacqueline Ristola
University of Bristol
Television & New Media
University of Bristol
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