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Economic crises pose an existential threat to many companies, but those that manage to adapt and reinvent themselves can not only survive, but even grow stronger in these periods. The objective of this article has been to examine the determining strategies in the initiatives adopted by companies that successfully weathered the different crises in recent years. This article consists of a systematic review with a qualitative approach, which was carried out with the PRISMA method, for which a quick review was made of the most relevant research in this field in recent years, selecting 66 articles from the main scientific databases. The results show that the value of technology through digital channels of commerce, remote work and Artificial Intelligence solutions facilitates adaptation to the new environment, and highlights the renewal of the supply of products and services oriented to the consumer as a way of experimentation and survival. Finally, they note the multiplication of alliances between companies as a key factor in resilience and strengthening in times of uncertainty.
Quispe et al. (Tue,) studied this question.