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“E-commerce Market: New Technologies and Development Perspectives” offers an in-depth analysis of the current state of electronic commerce and forecasts its future trends. Focusing on the utilization of cutting-edge technologies, the author examines the impact of mobile devices, artificial intelligence, data analysis, and personalization on the effectiveness of e-commerce. Key factors influencing the future prospects of the market, such as the increasing use of smartphones, the development of interactive technologies, and intensified competition, are highlighted. The research presented in the article will assist business leaders and investors in better understanding and adapting to the rapidly changing conditions of electronic commerce to achieve success in this crucial sector of the economy. The e-commerce market remains one of the most active and rapidly growing segments of the global economy. Rapid digital transformation and increasing reliance on online purchases are pushing companies to seek innovative solutions in the e-commerce sphere. The growth of mobile usage and the use of artificial intelligence and data analytics for personalizing offerings are opening up new opportunities for businesses in this sector. The globalization of the global market creates new opportunities to facilitate doing business online. Every day, more and more companies around the world are implementing e-commerce tools, which allows them to attract new customers and, consequently, increase profits. The sphere of trade relations, which is actively moving into the online world, is no exception. That is why the study of the current state of development of e-commerce is relevant. The article reveals the prerequisites for the development of e-commerce, explores the importance of business development through e-commerce. It is noted that the study of this topic is especially relevant because, one of the most significant changes that the world of business is currently experiencing is the progressive development and implementation of e-commerce. Given the rapid development of web and Internet technologies, e-commerce is growing worldwide and is emerging as a separate sector of the economy. The development of technology, the Internet and the globalization of this process have significantly affected international trade. The largest regions of e-commerce, companies selling e-commerce are analyzed; share of online orders in Ukraine.
Balyk et al. (Sat,) studied this question.