The Impact of Psychological Distance on Consumer’s Online Decision Making and Online Shopping Addiction among Chinese College Students

This study takes the problem of online shopping addiction as the research object, and discusses the influence of psychological distance and online decision-making and online shopping addiction.In the research design part, college students with online shopping experience and impulsive or compulsive purchasing behavior are taken as samples to explore the relationship between online shopping addiction and psychological distance, and the relationship between online shopping addiction and network decision-making, and relevant hypotheses are proposed and a detailed research model is constructed.Through the investigation and data analysis of online shopping addicts, experimental research, and empirical analysis. Based on descriptive statistical analysis and empirical test of the effects of psychological distance on online shopping addiction and network.decision-making on online shopping addiction, statistical methods such as t test, variance analysis of variance and structural equation model were used to dig the sample data in depth. An intervention study was conducted to determine the influence of psychological distance and network decision-making on online shopping addiction.