The Effectivity of Trello Task Management Application in Campaign Management Division PT XX

Task management as one of the important aspects of business processes in the current era, through a focus on visibility and utilization of application-based office technology, web, social media, and e-commerce. Through effective task management is the key to success in achieving business goals. So, the use of relevant task management applications such as Trello is needed to organize daily tasks and work. This research uses a descriptive qualitative method with a case study approach. The sampling process was carried out using non-probability and purposive sampling techniques to explore the informants' in-depth understanding of the use of Trello as a project management tool in the organization. The results showed that Trello is effective in organizing work, improving project management processes, and contributing to organizational success. However, there are several recommendations for improvement, including the integration of Trello with communication platforms, increased use of the app's features, and efforts to socialize and evaluate future use of the app. This research highlights the importance of the organization's role in improving the quality of the use of applications and related office systems so that the achievement of organizational goals can be maximized.