Investigation of Fluctuations in Cryptocurrency Transactions with Sentiment Analysis

This study investigates public sentiment about popular cryptocurrencies listed on crypto exchanges in Turkey, using comments shared on social media platforms and online forums. The research seeks to enhance the existing body of knowledge by overcoming the shortcomings of sentiment analysis studies focused on Turkish texts. Data collected from social media and online forums were examined with sentiment analysis techniques. A total of 607,592 comments were analyzed, of which 89,986 were classified as negative, 72,655 as positive, and 444,951 as neutral. For binary classification, 89,986 negative and 72,655 positive examples were selected and machine-learning models were trained and tested on 162,641 examples. The study's methodology includes an in-depth examination of sentiment analysis results obtained using machine learning classifiers. The findings show how various cryptocurrencies are perceived on different social media platforms. For instance, BTC (Bitcoin) is generally perceived negatively on Investing.com and Telegram, while ETH (Ethereum) generally displays more negative views. These results help investors understand their perceptions and market expectations towards cryptocurrencies. This study deepens the role of social media sentiment analysis in cryptocurrency markets, contributing to the development of new methods and approaches for future research.