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As the globalization of the sports industry deepens, the importance of cross-cultural communication skills for sports majors is increasingly recognized. This study explores the effective cultivation of these skills within sports major English instruction and their impact on students' career prospects. Findings indicate that cross-cultural communication skills enhance students' international competitiveness, and they are crucial for international sports management and teamwork. This paper discusses various teaching strategies, including scenario simulations and team projects, to foster students' practical cross-cultural communication abilities. The study emphasizes the importance of integrating theory and practice in teaching methods and offers guidance and future research directions for sports major English instruction.
Cheng et al. (Wed,) studied this question.