Research on the Talent Cultivation Model of Rural Revitalization Empowered by the Integration of Industry and Education: Taking E-commerce Major as an Example

The regional nature of higher vocational education dictates that it should take serving the local economy as its mission, integrate with local industries, and effectively contribute to rural revitalization. Taking the electronic commerce major as an example, this paper investigates the issues existing in the cultivation of electronic commerce professionals in higher vocational colleges through questionnaires and interviews. It summarizes that higher vocational colleges currently have a clear orientation for talent training objectives in e-commerce, have established an industry-education integration model, and possess a certain level of awareness in cultivating talents for rural e-commerce. At the same time, it identifies issues such as low employment rates among electronic commerce graduates and a lack of alignment with rural enterprises, insufficient practical experience among electronic commerce teachers, and inadequate curriculum alignment between electronic commerce courses and rural e-commerce. In response, the paper puts forward suggestions and opinions on a three-pronged approach involving the relevant departments, enterprises, and universities to empower talent cultivation for rural revitalization through industry-finance integration.